Friday, May 18, 2012

Mythical-Starting from the name

According to mythology Artemis, goddess of hunting, turned her faithful maid Aretusa into a spring in order to save her from Alfeo, who had fallen in love with her. In his book "Metamorphosis" Ovid recounts that Zeus, also moved to pity, turned Alfeo into an underground river so that he could flow to reach his beloved.

Choosing the company name is a creative exercise and the choice of name can influence the company image and its relations with others. If the choice is fortuitous, it will be pronounced thousands of times and may be considered to be a success.

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